While some might be saying that peopledont read anymore, this is actually quite far from the truth.As you can seefrom the number of electronic book sales, people still read, but they justprefer book formats that they see as more convenient to them.As part of a trendthat is taking over libraries all around the nation, online book seller Amazonhas developed library borrowing capabilities for its Kindle e-reader devicethis September.This means that readers will now have the option to borrow an eBook, just like they would borrow a regular book.While some libraries aroundthe United States and in other countries of the world have been borrowing eBooksthrough various platforms for a few years now, the arrival of the Kindle in thelibrary borrowing marketplace is sure to increase the overall popularity oflibraries lending eBooks.
One library that has recently made Kindle booksavailable is the Austin library.They now make over 2600 eBooks available forreaders, which range in various genres such as Romance Books , horror stories,or some more practical reference books.And despite the fact that the onlyadvertisement for this service has been through word of mouth, the new eBookborrowing service has enjoyed a good reception from library members.Accordingto Yolanda McKnight, technical services manager at the Austin library, morethan 700 eBooks have been checked out in the past week.While the program isstill in its testing stage, the initial success it experienced means that it isgoing to be officially released in November, where the library will seek to getmore people to borrow eBooks and will provide information for members about howthey can easily borrow these books onto their Kindle devices.
The move by Amazonto give libraries the ability to borrow eBooks is seen by many industry expertsas an attempt to make eBooks even more popular among the general public.Already,this has been working quite well for companies like Amazon, since the demandfor eBooks is constantly increasing and is expected to continue to do so in thecoming year.According to information collected from a recent Forrester Researchstudy, there are around 15 million e-reader devices which are going to bepurchased in the United States during the 2011 year.As such, this means thatthe number of people who prefer to read eBooks will growBusiness ManagementArticles, thus fueling the development of new related technologies.
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